In order to get an internship at W+K Amsterdam, they challenged us to create a campaign concept in
For europeans football means passion, love and traditions, but not for the americans. They don't even know football is played with the feet. The FIFA Experiment is an action branding campaign with the goal to make football big in the states while in the meantime launching EA Sports latest sequel in the FIFA series - FIFA 14.
We combine twitter, arduino, helium machines, a huge inflatable football, a pop-up store and Times Square to create the ultimate social media and real life challenge - How big can a football get?View the prototype-website