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Heineken's The Legendary Posters

mar. 20 - apr. 3
2014

 

campaign

Client

Heineken

Role

Editing

Heineken's The Legendary Posters was a campaign where 40 legendary individuals from the worlds of sport, entertainment and art gave their very own poster legacy and made it legendary.
All in support of the global non-profit
Reporters Without Borders.

Every poster got to travel the world, meet the most extraordinary people and go through experiences you never thought were possible.

They went to space, climbed Kilimanjaro and one got burnt on a volcano - just to come back with it's own story to tell.

In total, 40 posters were created, exhibited at the Amsterdam MoMA - The Stedelijk, and sold on an online auction in benefit for Reporters Without Borders.